Privacy Policy
At Digital Research Group Ltd, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how Digital Research Group Ltd collects, uses, stores, shares and protects personal data when you visit our website, communicate with us or use our services.
1. Introduction
This Privacy Policy explains how Digital Research Group Ltd collects, uses, stores, shares and protects personal data when you visit our website, communicate with us, submit an enquiry or interact with our business. It also explains the rights available to individuals under applicable data protection legislation and how those rights can be exercised. We aim to process personal information lawfully, fairly and transparently, and to collect only the information reasonably necessary for identified purposes.
2. Who We Are
The organisation responsible for the personal data described in this policy is:
Legal company name: Digital Research Group Ltd
Trading name: Digital Research Group Ltd
Registered office: First Floor, Office R05, 35 Haymarket, London, SW1Y 4HA
Contact email: Digital.research.group@outlook.com
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3. Personal Information We Collect
Depending on your interactions with us, we may collect the following categories of personal information.
Information You Provide Directly
When you contact us, complete an enquiry form or communicate with our team, we may collect your name, business email address, company name, job title, service interests and the information contained within your correspondence.
Technical and Website Information
When you visit our website, certain technical information may be processed in connection with the delivery, security and operation of the site. This may include IP address, device type, browser type, operating system, approximate location derived from technical information, referral source, pages visited, interactions and timestamps.
4. How and Why We Use Personal Information
We process personal information only where we have an appropriate lawful basis. Our purposes and potentially applicable lawful bases include the following.
Responding to Enquiries
We use contact details and enquiry information to respond to requests, arrange conversations, discuss potential services and provide requested information. Depending on the circumstances, processing may be necessary to take steps towards entering into a contract or for our legitimate interests in managing business enquiries.
5. Our Legitimate Interests
Where we rely on legitimate interests, these may include responding to business enquiries, maintaining professional relationships, providing relevant business information, improving our services, securing our website, preventing misuse and managing our operations efficiently. Before relying on legitimate interests, we consider the necessity of the processing and the potential impact on the rights, freedoms and reasonable expectations of the individuals concerned.
6. Advertising, Media Campaigns and Client Data
As a media and advertising agency, we may work with clients, media owners, advertising platforms, technology providers and measurement partners to plan, manage and evaluate advertising campaigns. Depending on the service, campaign activity may involve audience information, campaign performance data, contextual information, aggregated reporting, advertising identifiers or other information made available through authorised platforms.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support functionality, security, preferences, analytics and, where enabled, advertising-related features. Some technologies are necessary for the operation of the website. Others may require your consent before they can be activated. You can review the categories of technologies used, their purposes and your available choices in our Cookie Policy.
8. Who We Share Personal Information With
Where reasonably necessary for the purposes described in this policy, we may share relevant personal information with authorised recipients. These may include website hosting and infrastructure providers, business communications suppliers, customer relationship management providers, analytics services, professional advisers, payment or accounting providers, advertising technology suppliers and other service providers relevant to our operations.
9. International Transfers
Some service providers or advertising technology partners may process or access personal information outside the United Kingdom. Where an international transfer is subject to applicable data protection restrictions, we will ensure that an appropriate legal transfer mechanism or exemption applies. Depending on the destination and circumstances, this may include relevant adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another lawful mechanism.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, accounting and reporting obligations. Retention periods vary depending on the category of information and the circumstances in which it is processed. When personal information is no longer required, we will delete, anonymise or securely dispose of it as appropriate.
11. Data Security
We take appropriate technical and organisational measures intended to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure. Depending on the systems and services involved, these measures may include access controls, account authentication, restricted permissions, supplier due diligence, secure communications and appropriate internal handling procedures.
12. Your Data Protection Rights
Subject to the applicable legal conditions and exemptions, you may have the right to:
Access: Request confirmation of whether we process your personal data and obtain access to relevant information.
Rectification: Ask us to correct inaccurate personal data or complete information that is incomplete.
Erasure: Request deletion of personal data in circumstances where the law provides that right.
Restriction: Ask us to restrict certain processing activities.
Objection: Object to processing based on legitimate interests, including an unconditional right to object to processing for direct marketing.
Data portability: Receive certain personal data in a structured, commonly used and machine-readable format, and have it transmitted to another controller where the relevant conditions apply.
14. Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, technology, data handling practices or applicable legal requirements. The latest version will be available on this page, together with its last updated date. Where a change requires additional notice or consent, we will take the appropriate steps.